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The Fresh Needs Story

       

Fresh Needs was born out of the desire to provide convenient foods without compromising on the health, freshness and quality. Need for the brand came into light during the Pandemic, when we (Vri & Ash) were under a lockdown. Like many other couples, we were experimenting with new cuisines, recipes, being innovative with leftover food and finding short-cuts to prepare a healthy wholesome meal. However, experimental cooking enthusiasm petered out soon and craving for regular home meal took over.

A classic home-made meal is incomplete without a Roti, and we all know that it is anything but easy to make. From kneading the perfectly consistent dough, to rolling it round and cooking in a hot kitchen, that gets you all sweaty, to cleaning up after, roti making is no cake walk. And if you are not experienced enough, the task is harder and it can take months to master the art of making round, soft and fluffy Rotis.

We tried to learn the art, but with busy schedules, long working hours, we couldn’t keep up with the roti making commitment and ended up replacing it with other substitutes such as Bread, Rice and, in extreme cases, restaurant food. Realizing the everyday struggle and the need to consume healthy wholesome meal, with or without unprecedented situation like lockdown, we decided to create a range of Ready to Cook Products that can make the lives of millions of home makers, young couples and bachelors simpler. Especially, the home makers with large families who spend a couple of hours in the Kitchen only to provide hot Rotis with love and smile.  

We are all trying to meet tough deadlines at work and in the process our health takes a back seat. To save time and effort, few of us get Rotis made in the morning and reheat it for lunch/dinner that leads to a dinner table with cold & hard Rotis.

Many a time, we have a left-over curry, but have no time or energy to make a Roti and we end up ordering in, eating junk, munching on quick snacks without taking note of the ingredients. The pandemic gave us a chance to look at the ingredient list of some of our favourite packaged food items, and it looked more like a chemical test report than an ingredient list!

And that’s how the journey of Fresh Needs started, with an objective to provide convenient foods without compromising on the health, freshness and quality.

We strive to provide you fresh food, every time. Our Ready to Cook Rotis and Parathas are made fresh daily in our kitchens with premium quality wheat, milled regularly, contain No preservatives and are natural, just like home. We follow a home-style recipe to deliver a home like taste so that your meal is not just packed with nutrition but is comforting too.

Ready in 1 minute, enjoy Soft & Fluffy Rotis or Crispy Hot Parathas anytime of the day without stressing much and compromising on your health.

We really hope you eat the food you like, the way you like it, that is hot & fresh. 

PS - On the other note, we would like to share all the recipes and experimental cooking we did during Lockdown. You can email us at care@thefreshneeds.com

 Loads of love,

Vri & Ash